It seems like the hip-hop world just got a bit spicier! Mustard has stepped out of the studio and into the sauce aisle by releasing his unique condiment blend with Heinz. Dubbed the “Chief Mustard Officer,” he’s dropped a limited-edition chipotle honey mustard, exclusively available at Amazon, Target, and Walmart, but only while supplies last!
This new condiment isn’t just a random addition to the grocery aisle; it’s Mustard’s dream come true. He’s been a long-time fan of Heinz, using the brand since childhood. Mustard shared that cooking and grilling hold a special place in his life, much like his music.
The announcement of this saucy collaboration came in February. It’s a significant moment for Heinz too, as it’s their first new mustard offering in a decade! Mustard has been working on innovative recipes to complement this bold new flavor.
In a statement, Mustard expressed his excitement: “This collaboration is a big deal and a dream realized. Everyone knows me for my beats, but cooking is a huge passion of mine.” His enthusiasm is shared by Todd Kaplan, Kraft Heinz’s Marketing Chief in North America. He remarked on Mustard’s all-in approach and his dedication to the project.
Adding to the excitement, an ad for the mustard features Kendrick Lamar and Lefty Gunplay’s track “TV Off,” where Kendrick shouts “MUSTAAAAARD!” This call went viral last November, boosting anticipation for the product.
Mustard’s recent successes, including his track “Not Like Us” and his Super Bowl cameo with Kendrick Lamar, have kept his momentum strong. This condiment collaboration is just the latest highlight in an impressive year for him.
Mustard’s foray into the world of condiments is more than just a creative side project. It’s a testament to his versatility and passion beyond music. As fans rush to snag their limited-edition chipotle honey mustard, it’s clear that in Mustard’s hands, even condiments can be a hit.
