A$AP Rocky has unleashed a whirlwind of excitement and chaos with his new music video for “Helicopter,” where he takes the skies in a dramatic fashion, causing a stir in New York City.
Directed by Dan Streit, the video is a dystopian spectacle featuring Rocky soaring in a stolen helicopter, reminiscent of recent festival antics. As he hovers above, the city succumbs to a tumultuous frenzy, depicted through motion-captured animations and a nostalgic lo-fi filter, evoking late ’90s PlayStation games.
Rocky made sure to clarify on Instagram that this intense visual experience “is not AI generated.” The video, saturated with retro vibes, reflects classic gaming imagery, aligning with the single’s cover art that pays homage to that era of games.
The track “Helicopter” itself is heavy and intense, with production credits to Kelvin Krash and Soufien 3000. Rocky delivers his verses in a quick, precise manner, referencing icons like Cam’ron and Jim Jones while affirming his loyalty to his fashion partnerships. He boldly raps, “I’m checkin’ my sneakers, no checks on my sneakers / Just Puma, Gap and yeah, the goody GRIM,” alongside, “I ride around in an all-pink Mercedes, the pussy whip / Like Killa Cam, my braids lookin’ like I could be Jim.”
This single is part of Rocky’s much-anticipated album, “Don’t Be Dumb,” slated for a release shortly after. Fans are buzzing about potential collaborations with names like Metro Boomin, Tyler, The Creator, and Playboi Carti. However, the most intriguing partnership appears to be with Tim Burton, known for his dark, whimsical films. Although it’s unclear what Burton’s exact contribution might be, Rocky has expressed his admiration for the filmmaker, stating, “I love Tim Burton, man. I’ve been inspired by him since a child.”
Anticipation is high, with “Helicopter” setting the stage for what could be another star-studded album. Rocky’s ability to mix cinematic elements with his music creates a captivating artistic narrative that keeps audiences eager for more.
As “Helicopter” flies high, A$AP Rocky continues to push boundaries, merging music and visual art in his unique style, leaving fans eagerly awaiting his album’s release.
