Get ready to spice up your meals! DJ Mustard, the hit music producer, has partnered with Heinz to release his own line of condiments.
- The unique chipotle honey mustard flavor is available through Amazon, Target, and Walmart—but only while supplies last.
- This collaboration marks Heinz’s first new mustard offering in a decade, blending Mustard’s musical creativity with culinary passion.
- The promotional push includes a catchy tune from Kendrick Lamar, whose “MUSTAAAARD” call went viral last fall.
- Mustard has always loved cooking; this condiments line fulfills a personal dream for him.
DJ Mustard is taking a flavorful leap from the studio to the kitchen by launching his own condiment line. Yes, you heard right—Mustard is not just about beats anymore. He’s teamed up with Heinz to introduce an exciting chipotle honey mustard that has fans buzzing.
Exclusivity is the name of the game here. This intriguing concoction is available for a limited time, and you can only snag it at major retailers like Amazon, Target, and Walmart.
The collaboration was announced back in February, and it’s a milestone for Heinz. They haven’t released a new mustard in a decade! Mustard has been a long-time fan of the brand, using their products since childhood—which makes this partnership a meaningful achievement.
The launch of the mustard is accompanied by a catchy tune from Kendrick Lamar and Lefty Gunplay. When Kendrick yells ‘MUSTAAAARD,’ it throws back to a moment that went viral last November. It’s marketing genius that connects Mustard’s music with his culinary endeavors.
To Mustard, cooking is just like making music. He shared his excitement, stating, ‘This collab is a big deal and something that has been decades in the making for me.’ His love for grilling and cooking is no secret, and this project is the perfect blend of his passions.
Todd Kaplan, Kraft Heinz’s Chief Marketing Officer, is just as excited. He believes Mustard pours the same energy into this condiment that he does into his music, predicting fans will love this ‘sauce remix.’
A year filled with milestones, Mustard has had quite a run. Not only did he gain acclaim for ‘Not Like Us,’ but his presence during Kendrick Lamar’s Super Bowl halftime show also showcased his growing brand.
Mustard’s condiment venture is both a personal triumph and an exciting culinary offering for fans.
