Travis Scott is now Oakley’s first-ever ‘Chief Visionary’, marking a new partnership between the musician and the iconic sunglasses brand.
- The deal is expected to last several years, though the specifics of Scott’s role remain slightly vague.
- Scott expressed excitement over blending Oakley’s legacy with futuristic designs, emphasizing innovative approaches.
- Oakley’s President highlighted Scott’s creativity and purpose as vital in defining their brand’s new chapter.
- The music scene isn’t quiet either, as Pusha T has taken shots at Scott in a recent track, stirring some drama.
Travis Scott is stepping into the fashion scene by taking on the role of Oakley’s first ‘Chief Visionary’. While the role’s details aren’t entirely clear, it’s a multi-year commitment, showing a strong partnership.
Scott, a longtime fan of Oakley, shared his enthusiasm in a statement, expressing a desire to blend the brand’s past designs with futuristic concepts. “I’m inspired by what people think can’t be done,” Scott said, indicating a push for innovation.
Oakley celebrated Scott’s involvement by launching new items, including stylish hoodies, shirts, and posters. The collaboration seems set to push boundaries in style and design.
Meanwhile, the music world is buzzing with tension as Pusha T recently targeted Scott in a sharp verse on the Clipse single, ‘So Be It’. “You cried in front of me, you died in front of me,” Pusha rapped, fueling a public feud.
Pusha T later elaborated on his motives, attributing his diss to Scott’s perceived slights against Pharrell Williams on another track. The remark caught attention, intensifying the ongoing drama in the hip-hop community.
This blend of fashion innovation and music drama keeps Travis Scott in the spotlight, showcasing his multifaceted influence.
